01. The Challenge
The Canvas Guy had a strong reputation for quality but a weak digital storefront. Customers found it difficult to visualize how their photos would look on canvas, and the manual checkout process was slowing down sales growth.
- ✕Lack of a seamless 'Upload & Preview' tool for customers
- ✕Slow mobile loading times for high-resolution gallery pages
- ✕Complex checkout process that didn't cater to local payment preferences
- ✕Low organic visibility for 'Custom Canvas Prints Kenya' keywords
Before Transformation
02. Our Strategy
"Our strategy was to build a 'Gallery-First' experience. We focused on reducing the friction between a user having a photo and seeing it as a finished product on their wall."
What We DIDN'T Do
- We didn't use a cluttered layout that distracts from the art
- We didn't ignore the importance of local payment gateways (M-Pesa)
- We didn't compromise on image compression vs. quality balance
Develop a mobile-responsive custom uploader with instant aspect ratio selection
Integrate automated M-Pesa STK push for frictionless local payments
Implement a 'Room View' feature to help customers visualize scale
Optimize image delivery using WebP and CDN for lightning-fast browsing
03. The Solution
We delivered a sleek, minimalist e-commerce platform that acts as both a portfolio and a high-speed sales engine. By simplifying the product selection logic and automating the payment flow, we reduced the sales cycle from hours of chatting to minutes of self-service.
- Custom WooCommerce Product Designer for bespoke sizing
- Automated M-Pesa & Card Payment Integration (IntaSend/DPO)
- Dynamic Pricing Engine based on canvas dimensions
- Automated Order Notifications for customers via Email & SMS
The Results
The digital transformation allowed The Canvas Guy to scale their operations without increasing headcount. The site now handles the heavy lifting of order intake, payment, and file collection automatically.
Sales Growth
Mobile Traffic Retention
Checkout Completion
"Our website went from being just a landing page to our primary sales tool. The automated payment system and the easy uploader have completely changed how we do business. Orders now come in while we sleep."
The Canvas Guy Team
Founder & Creative Lead
Is this right for your business?
- Custom product retailers needing bespoke uploaders
- Local businesses looking for seamless M-Pesa integration
- Brands that rely on high-quality visual storytelling
Services used in this project
Ready to Start Your Project?
Tell us about your idea — and let's figure out how to build it together. We handle the tech stuff so you can focus on growing your business.
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Ashikur Rahman
"Personally reviews every client project."
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